We help retailers to build and optimise their customer strategy and retail media networks using data science, loyalty programmes, people, technology and know how
A photo of Steve Gray
Customer Strategy
Data Science
Loyalty ProgrammesRETAIL MEDIA

Customer strategy, data science, loyalty programmes and retail media

We designed, built and ran the world's first advanced Retail Media Network

We help retailers to build and optimise their customer strategy and retail media networks using data science, loyalty programme design and optimisations, people, technology and know how.

Retail Media is a major profit driver for branded retailers as advertisers increasingly look for ways to target customers with personalised ads as they shop online or instore.

It requires the right strategy, alignment and processes and a network of service partners.

We help you to build the neccessary capability to win.

Founder, Steve Gray led the design, build and operations of the world's first advanced Retail Media Networks as MD at Tesco/dunnhumby and as a Director of dunnhumby USA - a joint venture with Kroger.

Since then we have worked with many of the world's leading retailers and consumer brands including: Asda, Carrefour, Woolworths, Coles,Boots, Metro, Morrisons, Waitrose, P&G, PepsiCo, Unilever and Nestle.

We’ve captured best practices and approaches and have learned what works and what doesn’t.

We build your capability and bottom line

We recommend the best technology and solution partners

We work with your teams and technology.

We can provide consultants, project managers, data scientists, technology managers as required according to your requirements.

We work remotely or at your offices.

We are UK based but have delivered projects in Europe, Russia, UAE, Africa, China, Australia and the USA.

The right technology is essential and the choice can be overwhelming.

We help you choose best-in-class solution providers for data, loyalty, CRM and retail media.

Whilst our key focus is driving sales and retail media revenue we can also deliver major cost savings and marketing efficiencies. We recently helped a global fashion brand achieve £5m in CRM operating costs through better technology choices.

We stay up to date and partner with innovative solution providers. If you have new technology that you believe would benefit our clients then we would like to hear from you. Click here to send us an email.

Watch Sir Terry Leahy explain how Tesco grew their market capitalisation 10x vs that of their competitors using data, loyalty marketing, collaborative CRM & retail media

Some of Our Clients

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Some Nice Feedback

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Blogs and Interesting Stuff

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