We help retailers to build and optimise their retail media networks using data science, loyalty programmes, people, technology and know how
A photo of Steve Gray
We are a retail media consultancy
We help retailers to build and
optimize their retail media networks
We consult on customer strategy,
data science, loyalty programmes
and retail media

Customer strategy, data science, loyalty programmes and retail media

We designed, built and ran the world's first advanced Retail Media Network

We help retailers to build and optimise their customer strategy and retail media networks using data science, loyalty programme design and optimisation, people, technology and know how.

Retail Media is a major profit driver for branded retailers as advertisers increasingly look for ways to target customers with personalised ads as they shop online or instore or when they are browsing social media, other websites or even watching connected TV.

It requires the right strategy, alignment and processes and a network of service partners.

We help you to build the neccessary capability to win.

Founder, Steve Gray led the design, build and operations of the world's first advanced Retail Media Networks as MD at Tesco/dunnhumby and as a director of dunnhumby USA - a joint venture with Kroger (now 84.51 & Kroger Precision Media).

Since then we have worked with many of the world's leading retailers and consumer brands including: Asda, Carrefour,Woolworths,Coles,Boots,Metro,Morrisons, Waitrose, P&G, PepsiCo, Unilever and Nestle.

We’ve captured best practices and approaches and have learned what works and what doesn’t.

We build your capability and bottom line

We recommend the best technology and solution partners

We work with your teams and technology.

We can provide consultants, project managers, data scientists, technology managers as required according to your requirements.

We work remotely or at your offices.

We are UK based but have delivered projects in Europe, Russia, UAE, Africa, China, Australia and the USA.

The right technology is essential and the choice can be overwhelming.

We help you choose best-in-class solution providers for data, loyalty, CRM and retail media.

Whilst our key focus is driving sales and retail media revenue we can also deliver major cost savings and marketing efficiencies. We recently helped a global fashion brand achieve £5m in CRM operating costs through better technology choices.

We stay up to date and partner with innovative solution providers. If you have new technology that you believe would benefit our clients then we would like to hear from you. Click here to send us an email.

Watch Sir Terry Leahy explain how Tesco grew their market capitalisation 10x vs that of their competitors using data, loyalty marketing, & retail media

Some of Our Clients

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Our Team

We have a highly experienced team

Our expert consultants are highly experienced in all aspects of retail media

Steve Gray
Director, SG-retail

Steve set up and led the world's first advanced retail media network as MD of dunnhumby and was a Director of dunnhumby USA (now 8451/Kroger Precision Media). He is an expert in retail media and has worked with many of the world's leading retailers and consumer brands.  

Alex Knapman
Consultant, SG-retail

Alex is an experienced retail consultant and project manager. He has led retail media projects at Aldi and Asda. At Asda,he led the Digital Retail Media team. He is an expert in sponsored product and digital display ads and onsite and offsite retail media.

Kirsty Largent
Consultant, SG-retail

Kirsty is an experienced consultant and project manager having worked at dunnhumby, Symphony EYC and Guardian Media Group. She is an expert in loyalty, personalization and marketing operations. .

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