This is Steve Gray.
Customer strategy guru and "inventor" of Collaborative CRM.
A photo of Steve Gray
Customer Strategy
Data Science
Loyalty Programmes
Marketing Automation
Collaborative CRM
Data Monetisation

We help with customer strategy, data science, loyalty programmes, marketing automation, "Collaborative CRM" and data monetisation

We’ve built on experience gained at world leading retail and consumer brands marketing

We help businesses to understand customer behaviours and attitudes and to become more customer centric.
We help create value from data and to design award winning customer loyalty programmes.

We help retailers to deliver mass personalisation at scale and to work collaboratively with brands in order to increase relevance for customers and gain a greater share of brand marketing spend.
We call this “Collaborative CRM” and Steve Gray, our founder, helped pioneer this approach with Tesco in the UK, Kroger in the USA and Carrefour in France and Spain enabling these retailers to generate £ billions in incremental funding and to significantly increase their respective market shares.

Steve Gray founded SG-retail based on his experiences at dunnhumby, emnos and BCG where he worked with many of the world's leading retailers and consumer brands including:
Tesco, Kroger, Carrefour, Woolworths, Coles, Walgreens Boots, Metro, Morrisons, Waitrose, P&G, PepsiCo, Unilever and Nestle.
We’ve captured best practices and approaches and have learnt what works and what doesn’t.
We help retailers to build internal capability working with existing teams and best of breed tech partners.

We work with your teams and access a wide network of specialists and tech partners as required

We help you to deploy the most effective marketing technology

Steve leads all key projects and will provide consultants, project managers, data scientists, technology managers as and if required according to client requirements.We work remotely or at client's offices. We are UK based but have delivered projects in: Europe, Russia, UAE, Africa, China, Australia, USA.

Technology has enabled many of the tasks that previously required armies of consultants, data scientists, data engineers etc to be automated.
We work with major vendors like Salesforce, Amazon and Microsoft as well as best of breed point solution providers.
Whilst our key focus is driving sales we can also deliver major cost savings and marketing efficiencies.
We recently helped a global fashion brand achieve £5m in CRM operating costs through better technology choices. We stay current and partner with innovative solution providers. If you have new technology that you believe would benefit our clients then we would like to hear from you. Click here to send us an email.

Watch Sir Terry Leahy explain how Tesco grew their market capitalisation 10x vs that of their competitors using loyalty marketing and collaborative CRM

Some of Our Clients

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Some Nice Feedback

Let’s discuss how we could work together
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