Loyalty programmes don’t contradict Byron Sharp’s penetration theory. When designed properly, they strengthen brand proposition, physical and mental availability — and create the foundation for retail media growth.
Occasional and random musings on retail, data, technology and other stuff we find interesting.
Loyalty programmes help brands to grow. They drive physical availability, mental availability and build competitiveness. They can be inherently profitable and their data is highly monetizable.
Agentic commerce won’t kill retail media — it will accelerate it. As AI agents optimise for “good enough” decisions, product ranking becomes even more powerful and monetisable for retailers.
Agentic commerce won’t kill retail media — it will amplify it. As AI agents optimise shopping decisions, ranking, data and retail media influence become even more commercially powerful.
A practical “CEO memo” outlining how retailers can shift from rebate-led trading models to retail-media-driven growth — refocusing suppliers on penetration, availability and measurable category expansion.
Retail media opportunity is shaped by more than retailer scale. Market size, competitive intensity, ecommerce importance and strategic commitment all determine how large an RMN can become.
A clear definition of retail media — what it is, what it isn’t, and why confusion around trade spend, performance media and tech vendors continues to muddy the debate.
Why instore retail media is both the original battleground and the next major growth frontier — and what retailers, brands and agencies need to rethink.
Academic research shows retail media is one of the most effective — yet underused — channels for brand growth. Here’s what the data says and why it matters.
Retail media is evolving fast — but many brands are still operating with outdated growth models. Here’s why brands need a new framework focused on penetration and new customer acquisition.
This year's inaugural Retail Media Summit (EMEA), November 14th, London brought to you by FT Events and SG-retail has an exceptional line up of speakers drawn from retailers, RMNs, advertisers, media agencies and consulting and solution partners across Europe and the Middle East.
Occasional and random musings on retail, data, technology, retail media and other stuff we find interesting.
.svg)
