Logos of major retail media networks including Walmart Connect, Tesco Media, Kroger Precision Marketing, Roundel and Morrisons Media Group alongside a wide range of consumer brand logos, illustrating the retail media ecosystem and brand participation
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Winning in Retail Media: Why Strategy, Structure and Measurement Must Evolve

Retail Media Networks are becoming more sophisticated and more central to brand growth. But success requires more than investment. It demands new organisational models, better alignment and a shift towards measuring what truly matters: penetration growth.

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Spotify Wrapped: The Perfect Owned Media Marketing Play
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Customer Strategy

Spotify Wrapped: The Perfect Owned Media Marketing Play

Spotify Wrapped has evolved into one of the most effective owned media marketing plays in the world. By turning user data into shareable, personalised content, Spotify has created a campaign that users actively promote themselves, driving massive reach and engagement every year.

Decoded Meets How Brands Grow: The Science Behind Brand Growth
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Customer Strategy

Decoded Meets How Brands Grow: The Science Behind Brand Growth

Phil Barden’s Decoded and Byron Sharp’s How Brands Grow offer complementary views of brand growth. One explains what works, the other explains why. Together, they provide a powerful framework for understanding how shoppers think and how brands win.

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Occasional and random musings on retail, data, technology and other stuff we find interesting.

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How loyalty programmes help brands grow
Loyalty Programmes

How loyalty programmes help brands grow

Loyalty programmes don’t contradict Byron Sharp’s penetration theory. When designed properly, they strengthen brand proposition, physical and mental availability — and create the foundation for retail media growth.

What "How Brands Grow" gets wrong about loyalty programmes
Loyalty Programmes

What "How Brands Grow" gets wrong about loyalty programmes

Loyalty programmes help brands to grow. They drive physical availability, mental availability and build competitiveness. They can be inherently profitable and their data is highly monetizable.

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Occasional and random musings on retail, data, technology and other stuff we find interesting.

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Sorry, no post in this category yet. Please come back later.
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Occasional and random musings on retail, data, technology and other stuff we find interesting.

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Winning in Retail Media: Why Strategy, Structure and Measurement Must Evolve
Retail Media

Winning in Retail Media: Why Strategy, Structure and Measurement Must Evolve

Retail Media Networks are becoming more sophisticated and more central to brand growth. But success requires more than investment. It demands new organisational models, better alignment and a shift towards measuring what truly matters: penetration growth.

Retail Media is being rewired - watch it boom
Retail Media

Retail Media is being rewired - watch it boom

Retail media isn’t slowing down — it’s being held back by outdated systems. Here’s why the next phase of growth is about integration, not innovation.

Why Supermarkets Need Retail Media
Retail Media

Why Supermarkets Need Retail Media

Agentic commerce won’t kill retail media — it will accelerate it. As AI agents optimise for “good enough” decisions, product ranking becomes even more powerful and monetisable for retailers.

Why agentic e-com spells boom time for retail media
Retail Media

Why agentic e-com spells boom time for retail media

Agentic commerce won’t kill retail media — it will amplify it. As AI agents optimise shopping decisions, ranking, data and retail media influence become even more commercially powerful.

Retail Media, Agentic AI and Why the Channel Is Far From Dead
Retail Media

Retail Media, Agentic AI and Why the Channel Is Far From Dead

A lively debate at Gotham Comedy Club raised big questions about whether agentic AI could disrupt retail media’s future. But the bigger takeaway is that retail media is far broader than sponsored ads and far more enduring than many assume. As AI reshapes how customers shop, brands and retailers will compete in new ways to influence decisions, making retail media more important, not less.

The CEO Retail Media memo that will transform the fortunes of low growth branded retailers
Retail Media

The CEO Retail Media memo that will transform the fortunes of low growth branded retailers

A practical “CEO memo” outlining how retailers can shift from rebate-led trading models to retail-media-driven growth — refocusing suppliers on penetration, availability and measurable category expansion.

LOYALTY, APP & CRM: The Most Underused RMN Powerhouse
Retail Media

LOYALTY, APP & CRM: The Most Underused RMN Powerhouse

Loyalty, app and CRM channels are some of the most underutilised assets within retail media networks. Yet they offer the richest data, the most personalised touchpoints and the strongest link between media and measurable customer behaviour.

Retail Media Pricing: Why Most RMNs Are Selling It Wrong
Retail Media

Retail Media Pricing: Why Most RMNs Are Selling It Wrong

Retail Media Networks often struggle to justify their pricing because they position themselves using outdated funnel thinking. In reality, retail media drives brand growth by increasing mental and physical availability at the exact moment shoppers enter a category.

In Retail Media size matters – but not necessarily in the way you might think
Retail Media

In Retail Media size matters – but not necessarily in the way you might think

Retail media opportunity is shaped by more than retailer scale. Market size, competitive intensity, ecommerce importance and strategic commitment all determine how large an RMN can become.

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Occasional and random musings on retail, data, technology and other stuff we find interesting.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Sorry, no post in this category yet. Please come back later.
airplane
Sign up to our newsletter

Occasional and random musings on retail, data, technology and other stuff we find interesting.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Logos of major retail media networks including Walmart Connect, Tesco Media, Kroger Precision Marketing, Roundel and Morrisons Media Group alongside a wide range of consumer brand logos, illustrating the retail media ecosystem and brand participation
Retail Media

Winning in Retail Media: Why Strategy, Structure and Measurement Must Evolve

Retail Media Networks are becoming more sophisticated and more central to brand growth. But success requires more than investment. It demands new organisational models, better alignment and a shift towards measuring what truly matters: penetration growth.

Panel discussion on retail media networks at an industry event with three speakers on stage
Retail Media

Retail Media is being rewired - watch it boom

Retail media isn’t slowing down — it’s being held back by outdated systems. Here’s why the next phase of growth is about integration, not innovation.

How loyalty programmes support brand growth and retail media
Loyalty Programmes

How loyalty programmes help brands grow

Loyalty programmes don’t contradict Byron Sharp’s penetration theory. When designed properly, they strengthen brand proposition, physical and mental availability — and create the foundation for retail media growth.

Digital shopping cart made of screens symbolising agentic ecommerce
Retail Media

Why Supermarkets Need Retail Media

Agentic commerce won’t kill retail media — it will accelerate it. As AI agents optimise for “good enough” decisions, product ranking becomes even more powerful and monetisable for retailers.

Agentic ecommerce and retail media growth
Retail Media

Why agentic e-com spells boom time for retail media

Agentic commerce won’t kill retail media — it will amplify it. As AI agents optimise shopping decisions, ranking, data and retail media influence become even more commercially powerful.

QUICK TAKE
Retail Media

Retail Media, Agentic AI and Why the Channel Is Far From Dead

A lively debate at Gotham Comedy Club raised big questions about whether agentic AI could disrupt retail media’s future. But the bigger takeaway is that retail media is far broader than sponsored ads and far more enduring than many assume. As AI reshapes how customers shop, brands and retailers will compete in new ways to influence decisions, making retail media more important, not less.

Spotify Wrapped screen showing top genres including Yacht Rock, Indie Rock, Dance Pop, Rock and House alongside top podcasts such as The FMCG Guys, Retail Media Breakfast Club, The Middlemen Podcast and Retail Media Thursdays
QUICK TAKE
Customer Strategy

Spotify Wrapped: The Perfect Owned Media Marketing Play

Spotify Wrapped has evolved into one of the most effective owned media marketing plays in the world. By turning user data into shareable, personalised content, Spotify has created a campaign that users actively promote themselves, driving massive reach and engagement every year.

Retail Media

The CEO Retail Media memo that will transform the fortunes of low growth branded retailers

A practical “CEO memo” outlining how retailers can shift from rebate-led trading models to retail-media-driven growth — refocusing suppliers on penetration, availability and measurable category expansion.

Vintage control room with analogue monitors and a central screen displaying a complex data system diagram, representing customer data infrastructure and CRM technology
QUICK TAKE
Retail Media

LOYALTY, APP & CRM: The Most Underused RMN Powerhouse

Loyalty, app and CRM channels are some of the most underutilised assets within retail media networks. Yet they offer the richest data, the most personalised touchpoints and the strongest link between media and measurable customer behaviour.

Blue paper airplane icon with two trailing lines on a transparent background.
Sign up to our newsletter

Occasional and random musings on retail, data, technology, retail media and other stuff we find interesting.

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