Organising to win in retail media
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Organising to win in retail media

The growth in size and sophistication of Retail Media Networks is proving a challenge for CPG brands in a number of ways and not least organisationally. At P&G, back in the day, we believed that "all organisations are perfectly designed to achieve the results they do" and so organisational thinking was embedded into our modus operandi. We followed a similar approach at dunnhumby when we considered how we should organise ourselves as we pioneered the deployment and monetisation of data analytics and retail media in the UK's first advanced Retail Media Network.

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Four areas to watch in 2022
Customer Strategy

Four areas to watch in 2022

Here at SG-retail, we have put our heads together to come up with four areas of retail that we think will explode in 2022.

Lidl Plus - an excellent loyalty programme but a strategic mistake?
Customer Strategy

Lidl Plus - an excellent loyalty programme but a strategic mistake?

The Lidl Plus app is interesting on a number of levels. First, I like the way it is fully mobile enabled and doesn't rely on plastic cards or paper

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Occasional and random musings on retail, data, technology and other stuff we find interesting.

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Retail Media : reflections on 2023 and thoughts on 2024
Loyalty Programmes

Retail Media : reflections on 2023 and thoughts on 2024

Retail Media continues to grow. We look at the state of play from the point of view of key retail media participants : Retail Media Network operators, Branded suppliers, Media Agencies and Technology & Solution Partners.

Asda's new loyalty programme - worth the wait ?
Loyalty Programmes

Asda's new loyalty programme - worth the wait ?

A look at Asda's new loyalty programme and how it might evolve to enable Asda to better understand its customers, deliver personalised services, generate retail media revenue and open banking payment savings

You need a loyalty programme - and its not why you think
Loyalty Programmes

You need a loyalty programme - and its not why you think

I was rather taken aback, nearly twenty years ago, when Simon Uwins, then Marketing Director at Tesco told me that the purpose of Tesco’s Clubcard programme was not to drive loyalty.The launch of Clubcard had helped propel Tesco from the UK’s number 2 grocery retailer to the far and away outright market leader and to a large extent this growth had come from existing customers becoming more loyal, so it seemed a surprising thing to say.

What type of loyalty programme is right for your brand?
Loyalty Programmes

What type of loyalty programme is right for your brand?

Good programme design should deliver these requirements in ways that align with the core brand proposition, make it simple and easy for customers to join and participate and for businesses to set up and operationalise.

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Occasional and random musings on retail, data, technology and other stuff we find interesting.

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Occasional and random musings on retail, data, technology and other stuff we find interesting.

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Organising to win in retail media
Collaborative CRM

Organising to win in retail media

The growth in size and sophistication of Retail Media Networks is proving a challenge for CPG brands in a number of ways and not least organisationally. At P&G, back in the day, we believed that "all organisations are perfectly designed to achieve the results they do" and so organisational thinking was embedded into our modus operandi. We followed a similar approach at dunnhumby when we considered how we should organise ourselves as we pioneered the deployment and monetisation of data analytics and retail media in the UK's first advanced Retail Media Network.

How to measure Retail Media
Collaborative CRM

How to measure Retail Media

Retail Media Operators are advantaged vs traditional media operators as they are able to measure the above with high accuracy. Traditional media owners have to rely on proxy measures for reach or mental availability and are not able to track the extent to which these drive new customers or customer growth. Neither are they able to increase retail presence, make it easier for customers to buy the brands (eg via click through to basket) or eliminate wastage from their channels.Retailers who make it easy for brands to track these measures will have an advantage over those retailers who don’t, but the responsibility for brand growth is with the brand owners and they must find ways to measure retail media effectiveness and not depend on retailers to do it for them.

Retail Media : Past, Present & Future
Collaborative CRM

Retail Media : Past, Present & Future

As we close off 2022 in what was a pivotal year for retail media, here are some thoughts on where the industry is today and some things to look out for in 2023.....

Retail Media Marketing – the third wave in a rolling sea
Collaborative CRM

Retail Media Marketing – the third wave in a rolling sea

In last month’s article for SG-retail, I identified four areas ripe for development and the topic that produced most follow-up questions was Retail Media Marketing. So let’s double down and look at this in a bit more detail. It’s sometimes called the third wave of digital advertising.

Retail Media
Collaborative CRM

Retail Media

Following my NAMNEWS article last month, in which I described Retail Media as the “third wave” of digital advertising, several people got in touch to ask various questions. Here is the handy guide that you may (or may not) have been waiting for.

Retail Media : "You want to bamba, chill with the big boys ?"
Collaborative CRM

Retail Media : "You want to bamba, chill with the big boys ?"

The retail media prize is huge, $100bn+ according to BCG and all incremental, bottom line cash. So what's needed to capture fair share and optimise retail media income ? We identify the 7 key requirements

"Retail Media eats Shopper Marketing !"
Collaborative CRM

"Retail Media eats Shopper Marketing !"

Will "Retail Media" eat "Shopper Marketing" ? An early history lesson from the 1990s Featuring Wal*Mart and P&G

"Collaborative CRM" - 9 steps to doing it right
Collaborative CRM

"Collaborative CRM" - 9 steps to doing it right

“Collaborative CRM” is a process through which retailers and brand owners co-develop content (eg information, inspiration, offers) and distribute it to the retailer’s customers. To do "Collaborative CRM" well requires a number of key elements to be in place...

What is "Collaborative CRM"​ and why do most fmcg retailers find it difficult?
Collaborative CRM

What is "Collaborative CRM"​ and why do most fmcg retailers find it difficult?

Why is it that the vast majority of fast moving goods retailers have this capability in place but don’t use it with their suppliers?

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Occasional and random musings on retail, data, technology and other stuff we find interesting.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
airplane
Sign up to our newsletter

Occasional and random musings on retail, data, technology and other stuff we find interesting.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
"Retail Media eats Shopper Marketing !"
Collaborative CRM

"Retail Media eats Shopper Marketing !"

Will "Retail Media" eat "Shopper Marketing" ? An early history lesson from the 1990s Featuring Wal*Mart and P&G

Asda's new loyalty programme - worth the wait ?
Loyalty Programmes

Asda's new loyalty programme - worth the wait ?

A look at Asda's new loyalty programme and how it might evolve to enable Asda to better understand its customers, deliver personalised services, generate retail media revenue and open banking payment savings

What is marketing automation ?
Marketing Automation

What is marketing automation ?

Marketing automation typically refers to software technologies and solutions designed to automate the typical tasks carried out by marketing departments and marketeers and might include advertising, CRM, loyalty, customer experience management, customer surveys and insights, search optimisation, media optimisation etc

"Collaborative CRM" - 9 steps to doing it right
Collaborative CRM

"Collaborative CRM" - 9 steps to doing it right

“Collaborative CRM” is a process through which retailers and brand owners co-develop content (eg information, inspiration, offers) and distribute it to the retailer’s customers. To do "Collaborative CRM" well requires a number of key elements to be in place...

You need a loyalty programme - and its not why you think
Loyalty Programmes

You need a loyalty programme - and its not why you think

I was rather taken aback, nearly twenty years ago, when Simon Uwins, then Marketing Director at Tesco told me that the purpose of Tesco’s Clubcard programme was not to drive loyalty.The launch of Clubcard had helped propel Tesco from the UK’s number 2 grocery retailer to the far and away outright market leader and to a large extent this growth had come from existing customers becoming more loyal, so it seemed a surprising thing to say.

What type of loyalty programme is right for your brand?
Loyalty Programmes

What type of loyalty programme is right for your brand?

Good programme design should deliver these requirements in ways that align with the core brand proposition, make it simple and easy for customers to join and participate and for businesses to set up and operationalise.

Lidl Plus - an excellent loyalty programme but a strategic mistake?
Customer Strategy

Lidl Plus - an excellent loyalty programme but a strategic mistake?

The Lidl Plus app is interesting on a number of levels. First, I like the way it is fully mobile enabled and doesn't rely on plastic cards or paper

What is "Collaborative CRM"​ and why do most fmcg retailers find it difficult?
Collaborative CRM

What is "Collaborative CRM"​ and why do most fmcg retailers find it difficult?

Why is it that the vast majority of fast moving goods retailers have this capability in place but don’t use it with their suppliers?

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Occasional and random musings on retail, data, technology, retail media and other stuff we find interesting.

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