The growth in size and sophistication of Retail Media Networks is proving a challenge for CPG brands in a number of ways and not least organisationally. At P&G, back in the day, we believed that "all organisations are perfectly designed to achieve the results they do" and so organisational thinking was embedded into our modus operandi. We followed a similar approach at dunnhumby when we considered how we should organise ourselves as we pioneered the deployment and monetisation of data analytics and retail media in the UK's first advanced Retail Media Network.
Read