This is Steve Gray.
Customer strategy guru and retail media expert
A photo of Steve Gray
Customer Strategy
Data Science
Loyalty Programmes
Marketing Automation
Data Monetisation

Customer strategy, data science, loyalty programmes and retail media

Experience gained at world-leading retail and consumer brands

We help businesses to understand customer behaviours and attitudes and to become more customer centric.

We help create value from data and to design award winning customer loyalty programmes.

We help retailers to deliver mass personalisation at scale and to work collaboratively with brands in order to increase relevance for customers and gain a greater share of brand marketing spend.

Steve Gray was a pioneer of retail media and “collaborative CRM” with Tesco in the UK, Kroger in the USA and Carrefour in France and Spain enabling these retailers to generate £ billions in incremental funding and to significantly increase their respective market shares.

Steve Gray founded SG-retail based on his experiences at dunnhumby, emnos and BCG where he worked with many of the world's leading retailers and consumer brands including: Tesco, Kroger, Carrefour, Woolworths, Coles, Walgreens, Boots, Metro, Morrisons, Waitrose, P&G, PepsiCo, Unilever and Nestle.

We pioneered retail media enabling Tesco to capture £ millions in incremental spend and brands to grow their market share.

We’ve captured best practices and approaches and have learned what works and what doesn’t.

We help retailers to build internal capability working with existing teams and best of breed tech partners.

We build your capability and bottom line

We recommend the best technology and help generate retail media income

We work with your teams and technology. We can provide consultants, project managers, data scientists, technology managers as required according to client requirements. We work remotely or at your offices. We are UK based but have delivered projects in Europe, Russia, UAE, Africa, China, Australia and the USA.

The right tech is essential. We work with major vendors as well as best-in-class point solution providers for data, CRM, CDP, retail media, digital wallet passes and open banking payments.

Whilst our key focus is driving sales and retail media revenue we can also deliver major cost savings and marketing efficiencies. We recently helped a global fashion brand achieve £5m in CRM operating costs through better technology choices.

We stay up to date and partner with innovative solution providers. If you have new technology that you believe would benefit our clients then we would like to hear from you. Click here to send us an email.

Watch Sir Terry Leahy explain how Tesco grew their market capitalisation 10x vs that of their competitors using data, loyalty marketing, collaborative CRM & retail media

Some of Our Clients

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Some Nice Feedback

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