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In this episode of The Retail Media Show, Steve Gray speaks to Roger Dunn, Chief Commercial Officer at Thrad, about how AI, large language models and agentic commerce are changing retail media and product discovery.
Drawing on experience across media agencies, Diageo, Criteo, CitrusAd and AI-powered commerce, Roger explains why retail media is becoming a more strategic discipline and why trusted data and stronger retailer-brand partnerships will matter even more as commerce moves into conversational environments.
The Retail Media Show is a weekly conversation with the people building, buying and shaping retail media. Hosted by Steve Gray, it brings together retailers, brands, agencies and technology leaders to explore what's changing, what's working and what comes next.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions. We work with retail businesses to shape strategy, strengthen capability and create the operating models, propositions and partnerships needed to make retail media work in practice.Our focus is on building approaches that are commercially valuable, customer-led and sustainable — helping retailers move from opportunity to execution with greater clarity and confidence.
