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In this episode of The Retail Media Show, Steve Gray speaks to Nada El-Jarrah, Retail Media Manager at Ocado Retail, about how a digital-first retailer can use first-party data, measurement and agility to build a distinctive retail media proposition.
Nada explains why Ocado’s online-first model creates strengths in closed-loop measurement and audience activation, while also discussing industry challenges around standardisation, attribution, proving success and balancing upper- and lower-funnel objectives.
The Retail Media Show is a weekly conversation with the people building, buying and shaping retail media. Hosted by Steve Gray, it brings together retailers, brands, agencies and technology leaders to explore what's changing, what's working and what comes next.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions. We work with retail businesses to shape strategy, strengthen capability and create the operating models, propositions and partnerships needed to make retail media work in practice.Our focus is on building approaches that are commercially valuable, customer-led and sustainable — helping retailers move from opportunity to execution with greater clarity and confidence.
