Unlocking new revenue opportunities from retail media

Ryan Sanderson, Retail Media Lead at THG Ingenuity, joins Steve Gray to discuss how retailers can unlock new revenue opportunities from retail media.

Ryan Sanderson is Retail Media Lead at THG Ingenuity.

In this episode:

About The Retail Media Show

The Retail Media Show is a weekly conversation with the people building, buying and shaping retail media. Hosted by Steve Gray, it brings together retailers, brands, agencies and technology leaders to explore what's changing, what's working and what comes next.

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SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions.

About SG-retail

SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions. We work with retail businesses to shape strategy, strengthen capability and create the operating models, propositions and partnerships needed to make retail media work in practice. Our focus is on building approaches that are commercially valuable, customer-led and sustainable — helping retailers move from opportunity to execution with greater clarity and confidence.

October 19, 2026

Unlocking new revenue opportunities from retail media

Ryan Sanderson

Ryan Sanderson of THG Ingenuity discusses non-endemic advertising, sponsored products, customer experience and AI-powered shopping assistants.

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October 12, 2026

Retail media drives brand growth

Aimee Ramaen

Why retail media should be treated as a growth capability rather than a standalone advertising channel, and how brands can use it to drive both mental and physical availability.

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October 5, 2026

Retail Media: An Organisational Challenge

Alex Knapman

Alex Knapman discusses clear retailer objectives, organisational alignment and measurement, balancing advertising income with customer experience.

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