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In this episode of The Retail Media Show, Steve Gray speaks to Dean Harris, Head of Co-op Media Network, about how Co-op is building a differentiated retail media proposition around convenience, customer understanding and commercial growth.
Dean shares how Co-op has approached retail media as a broader growth opportunity rather than simply another advertising revenue stream. He discusses the importance of building internal alignment, understanding the customer and creating an offer that reflects what makes Co-op distinctive.
The Retail Media Show is a weekly conversation with the people building, buying and shaping retail media. Hosted by Steve Gray, it brings together retailers, brands, agencies and technology leaders to explore what's changing, what's working and what comes next.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions. We work with retail businesses to shape strategy, strengthen capability and create the operating models, propositions and partnerships needed to make retail media work in practice.Our focus is on building approaches that are commercially valuable, customer-led and sustainable — helping retailers move from opportunity to execution with greater clarity and confidence.
