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In this episode of The Retail Media Show, Steve Gray speaks to Laura Belchier, Retail Media Director at Ocado, about how Ocado is building its retail media business around customer experience, brand growth and technology.
Laura draws on experience across MediaCom, Yahoo and Amazon to explain why retailers cannot simply copy another retailer’s advertising model. She shares how Ocado is bringing retail media, e-commerce, merchandising and product teams closer together, while using its distinctive digital-first customer base to create value for brands.
The Retail Media Show is a weekly conversation with the people building, buying and shaping retail media. Hosted by Steve Gray, it brings together retailers, brands, agencies and technology leaders to explore what's changing, what's working and what comes next.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions. We work with retail businesses to shape strategy, strengthen capability and create the operating models, propositions and partnerships needed to make retail media work in practice.Our focus is on building approaches that are commercially valuable, customer-led and sustainable — helping retailers move from opportunity to execution with greater clarity and confidence.
