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Steve Newbould, Head of Commerce - Data and Media at Morrisons, discusses Morrisons’ retail media proposition and its focus on the customer. He describes in-store media implementation, offsite targeting with More Card data, the MoreView platform, and a measured approach to digital screens.
Steve Newbould is Head of Commerce - Data and Media at Morrisons. In this episode, Steve discusses customer experience.
The Retail Media Show is a weekly conversation with the people building, buying and shaping retail media. Hosted by Steve Gray, it brings together retailers, brands, agencies and technology leaders to explore what's changing, what's working and what comes next.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions. We work with retail businesses to shape strategy, strengthen capability and create the operating models, propositions and partnerships needed to make retail media work in practice. Our focus is on building approaches that are commercially valuable, customer-led and sustainable — helping retailers move from opportunity to execution with greater clarity and confidence.
