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In this episode of The Retail Media Show, Steve Gray speaks to Alice Anson, Director of Digital Retail Media at Nectar360, about how customer understanding, technology and measurement can turn retail media into a growth engine.
Alice discusses Nectar360’s customer-first approach to digital retail media, including where to build technology versus partner, how first-party customer data connects planning and measurement, and why innovation needs to solve real customer and advertiser problems.
The Retail Media Show is a weekly conversation with the people building, buying and shaping retail media. Hosted by Steve Gray, it brings together retailers, brands, agencies and technology leaders to explore what's changing, what's working and what comes next.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions. We work with retail businesses to shape strategy, strengthen capability and create the operating models, propositions and partnerships needed to make retail media work in practice.Our focus is on building approaches that are commercially valuable, customer-led and sustainable — helping retailers move from opportunity to execution with greater clarity and confidence.
