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In this episode of The Retail Media Show, Steve Gray speaks to Stephen Malone, founder of SocioLocal, about how retailers can turn local social media pages into a powerful, scalable and commercially valuable retail media channel.
Stephen explains why local store pages can significantly outperform national retailer accounts, combining the trust and relevance of a local presence with the scale and governance of a national retail network. He explores how retailers can activate these audiences efficiently and create new opportunities for brands to reach highly engaged shoppers close to the point of purchase.
The Retail Media Show is a weekly conversation with the people building, buying and shaping retail media. Hosted by Steve Gray, it brings together retailers, brands, agencies and technology leaders to explore what's changing, what's working and what comes next.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions. We work with retail businesses to shape strategy, strengthen capability and create the operating models, propositions and partnerships needed to make retail media work in practice.Our focus is on building approaches that are commercially valuable, customer-led and sustainable — helping retailers move from opportunity to execution with greater clarity and confidence.
