Retail Media: An Organisational Challenge

Alex Knapman, Director of Consulting at SG-retail, discusses why retailers need clear objectives for retail media.

Alex Knapman is Director of Consulting at SG-retail.

In this episode:

About The Retail Media Show

The Retail Media Show is a weekly conversation with the people building, buying and shaping retail media. Hosted by Steve Gray, it brings together retailers, brands, agencies and technology leaders to explore what's changing, what's working and what comes next.

Want to talk retail media?

SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions.

About SG-retail

SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions. We work with retail businesses to shape strategy, strengthen capability and create the operating models, propositions and partnerships needed to make retail media work in practice. Our focus is on building approaches that are commercially valuable, customer-led and sustainable — helping retailers move from opportunity to execution with greater clarity and confidence.

October 12, 2026

Retail media drives brand growth

Aimee Ramaen

Why retail media should be treated as a growth capability rather than a standalone advertising channel, and how brands can use it to drive both mental and physical availability.

View episode →

October 5, 2026

Retail Media: An Organisational Challenge

Alex Knapman

Alex Knapman discusses clear retailer objectives, organisational alignment and measurement, balancing advertising income with customer experience.

View episode →

September 29, 2026

Customer experience

Steve Newbould

Morrisons is rebuilding and expanding its retail media proposition while keeping the customer at the centre of its decisions.

View episode →