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In this episode of The Retail Media Show, Steve Gray speaks to Rob Yule, Operations Director at Nectar360, about why customer insight should sit at the heart of retail media, how retailers and brands can work together more effectively, and how measurement and AI will shape the industry’s next phase.
Rob shares his journey from Argos and Samsung through consulting and buying roles at Sainsbury’s before moving into retail media. Drawing on both trading and media experience, he explains why better outcomes come from aligning retailers, suppliers, media teams and customer insight around a common objective.
The Retail Media Show is a weekly conversation with the people building, buying and shaping retail media. Hosted by Steve Gray, it brings together retailers, brands, agencies and technology leaders to explore what's changing, what's working and what comes next.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions. We work with retail businesses to shape strategy, strengthen capability and create the operating models, propositions and partnerships needed to make retail media work in practice.Our focus is on building approaches that are commercially valuable, customer-led and sustainable — helping retailers move from opportunity to execution with greater clarity and confidence.
