.svg)
In this episode of The Retail Media Show, Steve Gray speaks to Jason Wescott, Global Head of Commerce Solutions at WPP Media, about retail media as a growth engine, measurement, organisational change and balancing demand creation with demand capture.
Drawing on his commerce and media experience at WPP Media, Jason explores what advanced retail media networks do differently, why media metrics need to connect to real business outcomes and how retailers, brands and agencies can make retail media a more strategic discipline.
The Retail Media Show is a weekly conversation with the people building, buying and shaping retail media. Hosted by Steve Gray, it brings together retailers, brands, agencies and technology leaders to explore what's changing, what's working and what comes next.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions. We work with retail businesses to shape strategy, strengthen capability and create the operating models, propositions and partnerships needed to make retail media work in practice.Our focus is on building approaches that are commercially valuable, customer-led and sustainable — helping retailers move from opportunity to execution with greater clarity and confidence.
