.svg)
In this episode of The Retail Media Show, Steve Gray speaks to Nick Ashley, Propositions and Go To Market Director at Tesco Media, about retail media as a growth engine for brands and retailers.
Nick discusses how retail media can move beyond short-term activation by connecting commercial, marketing and media teams, improving creative relevance and focusing measurement on customer and business growth.
The Retail Media Show is a weekly conversation with the people building, buying and shaping retail media. Hosted by Steve Gray, it brings together retailers, brands, agencies and technology leaders to explore what's changing, what's working and what comes next.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions. We work with retail businesses to shape strategy, strengthen capability and create the operating models, propositions and partnerships needed to make retail media work in practice.Our focus is on building approaches that are commercially valuable, customer-led and sustainable — helping retailers move from opportunity to execution with greater clarity and confidence.
