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In this episode of The Retail Media Show, Steve Gray speaks to James House, CEO of Reward, about the evolution of retail media from loyalty and first-party data towards finance media networks, and how trusted transaction intelligence and AI could reshape the relationship between brands and consumers.
James reflects on a career spanning advertising, dunnhumby and the creation of 5one before moving into financial-services technology. He explains how many of the principles that powered the growth of retail media — trusted customer data, deterministic measurement and closed-loop insight — are now creating a new opportunity for banks, brands and retailers through finance media networks.
The Retail Media Show is a weekly conversation with the people building, buying and shaping retail media. Hosted by Steve Gray, it brings together retailers, brands, agencies and technology leaders to explore what's changing, what's working and what comes next.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions. We work with retail businesses to shape strategy, strengthen capability and create the operating models, propositions and partnerships needed to make retail media work in practice.Our focus is on building approaches that are commercially valuable, customer-led and sustainable — helping retailers move from opportunity to execution with greater clarity and confidence.
