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In this episode of The Retail Media Show, Steve Gray speaks to Mrunal Bhagat, Retail Media Lead at Pearson, about why brands need to move beyond ROAS, how retail media can connect commercial and media objectives, and why AI is changing product discovery.
Mrunal Bhagat is Retail Media Lead at Pearson. Drawing on a background in advertising and digital marketing, she discusses how brands can build a more useful measurement framework for retail media and growth.
The Retail Media Show is a weekly conversation with the people building, buying and shaping retail media. Hosted by Steve Gray, it brings together retailers, brands, agencies and technology leaders to explore what's changing, what's working and what comes next.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions. We work with retail businesses to shape strategy, strengthen capability and create the operating models, propositions and partnerships needed to make retail media work in practice. Our focus is on building approaches that are commercially valuable, customer-led and sustainable — helping retailers move from opportunity to execution with greater clarity and confidence.
