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Building Successful Omnichannel Retail Media Networks

September 22, 2026
Charlotte Davis
VP Retail Media at Majid Al Futtaim

Charlotte Davis joins Steve Gray to discuss building retail media businesses in the UK and Middle East, including how data, ecommerce and media capabilities can come together in an omnichannel network at Majid Al Futtaim.

Charlotte Davis is VP Retail Media at Majid Al Futtaim. Her career has included roles at Time Inc, Capture, Co-op and Asda before moving into retail media leadership in the Middle East.

In this episode:

  • How retailer teams can align around retail media and secure executive sponsorship
  • Why retail media should add value to the customer experience rather than simply add more advertising
  • Using campaign results and case studies to build cross-functional support
  • Connecting loyalty data across grocery, entertainment, property and lifestyle businesses
  • Choosing measurement against campaign objectives rather than defaulting to ROAS
  • How in-store media, targeting and programmatic buying are developing as the market fragments
  • Where AI can add value once the retail media network’s operating foundations are in place

About The Retail Media Show

The Retail Media Show is a weekly conversation with the people building, buying and shaping retail media. Hosted by Steve Gray, it brings together retailers, brands, agencies and technology leaders to explore what's changing, what's working and what comes next.

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About SG-retail

SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions. We work with retail businesses to shape strategy, strengthen capability and create the operating models, propositions and partnerships needed to make retail media work in practice. Our focus is on building approaches that are commercially valuable, customer-led and sustainable — helping retailers move from opportunity to execution with greater clarity and confidence.

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