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In this episode of The Retail Media Show, Steve Gray speaks to Campbell Ettinger, Head of Retail Media at Waitrose & Partners, about putting the customer at the centre of retail media and building an approach that works for customers, clients and the retailer.
Campbell Ettinger is Head of Retail Media at Waitrose & Partners. Drawing on experience across buying, ecommerce and commercial leadership, he explains why retail media needs to stay anchored in customer outcomes while connecting more closely with commercial and customer teams.
The Retail Media Show is a weekly conversation with the people building, buying and shaping retail media. Hosted by Steve Gray, it brings together retailers, brands, agencies and technology leaders to explore what's changing, what's working and what comes next.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions.
SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions. We work with retail businesses to shape strategy, strengthen capability and create the operating models, propositions and partnerships needed to make retail media work in practice. Our focus is on building approaches that are commercially valuable, customer-led and sustainable — helping retailers move from opportunity to execution with greater clarity and confidence.
