Georgia Riley
Retail Media Propositions Strategy & Development Manager at John Lewis Partnership
How John Lewis is building a more sustainable retail media network across Waitrose and John Lewis, and why retail media needs to work for the wider retailer, not just generate advertising income.
Georgia Riley is Retail Media Propositions Strategy & Development Manager at John Lewis Partnership. In this episode, Georgia discusses why in-store is the future of retail media.
In this episode:
- How Georgia’s career began selling classified ads for BBC Music magazine before moving into retail media planning and working with major suppliers.
- What Georgia learned from working with a pure-play grocer, and why she believes “retail media isn't just a boost to a good trade deal”.
- How John Lewis Partnership is progressing through a five-year retail media transformation across Waitrose and John Lewis.
- Why JLP is building its network across loyalty, CRM, digital signage, sampling, print and other in-store channels.
- Why loyalty creates a trade-off between generating retail media revenue and giving customers experiences that genuinely surprise and delight them.
- Why Georgia believes retail media needs to be considered in the context of the whole retailer, rather than as an isolated media business.
- Why Georgia’s answer to whether retail media should drive sales or advertising income is simple: “Both. It's both.”
- Why developing all retail media channels together matters if retailers want to build a genuinely holistic proposition focused on outcomes.
- How Waitrose and John Lewis could create greater value for advertisers by connecting their audiences and propositions more closely.
- Why JLP prefers to work with specialist partners rather than trying to build and own every retail media product itself.
About The Retail Media Show
The Retail Media Show is a weekly conversation with the people building, buying and shaping retail media. Hosted by Steve Gray, it brings together retailers, brands, agencies and technology leaders to explore what's changing, what's working and what comes next.
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SG-retail helps retailers turn retail media ambition into practical, commercially effective propositions. We work with retail businesses to shape strategy, strengthen capability and create the operating models, propositions and partnerships needed to make retail media work in practice. Our focus is on building approaches that are commercially valuable, customer-led and sustainable — helping retailers move from opportunity to execution with greater clarity and confidence.
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